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Facebook Marketplace: What is a Bait and Switch Scam on Facebook Marketplace?

A Bait and Switch scam on Facebook Marketplace is a fraudulent tactic where a seller advertises a product or service at an attractive price or with appealing features to lure potential buyers (bait). However, once the buyer expresses interest or makes contact, the seller then attempts to switch the buyer’s attention to a different, often inferior product or service (switch). This can involve presenting excuses such as the advertised item being sold out, unavailable, or having some issues, and then trying to convince the buyer to consider an alternative.

The goal of the scam is to manipulate buyers into purchasing something other than what they initially intended, often at a higher price or with less desirable qualities. It is a deceptive practice that takes advantage of the buyer’s initial interest in the advertised item to push a different, usually less desirable, product or service.

To avoid falling victim to such scams, it’s crucial to be cautious when dealing with online marketplaces, thoroughly review product listings, communicate directly with sellers to confirm details, and be skeptical of any sudden changes or attempts to redirect your attention to different items. If something seems suspicious or too good to be true, it’s advisable to proceed with caution or consider looking for alternative sellers. Additionally, use secure payment methods and report any suspicious activities to the platform.

How Does Switch Scam Happen on Facebook Marketplace?

The Switch Scam on Facebook Marketplace typically follows a pattern where a seller attracts potential buyers with an appealing offer, and then attempts to switch their attention to a different product or service. Here’s how it often happens:

Attractive Listing

The scam starts with the scammer creating a compelling and attractive listing for a popular or high-demand item at an appealing price. This could be anything from electronics and gadgets to concert tickets or other desirable goods.

Engaging Buyers

 Interested buyers contact the seller through the Facebook Marketplace platform to inquire about the advertised item. The initial communication may seem normal, and the seller may provide additional details or answer questions about the product.


 Once the buyer is interested and possibly ready to make a purchase, the scammer introduces a reason why the advertised item is no longer available. This could be due to a supposed high demand, an unexpected issue, or claiming that it has been sold.


 After the bait is set, the scammer tries to redirect the buyer’s attention to a different product. This replacement item is often of lower quality, different specifications, or at a higher price. The seller may use persuasive tactics to convince the buyer that the alternative is just as good or even better than the originally advertised item.

Pressure Tactics

 Scammers may employ pressure tactics, such as claiming that the alternative item is a limited-time offer or insisting that the buyer needs to make a quick decision.


 If the buyer agrees to the switch, the transaction is completed, and the scammer succeeds in selling a different item than the one originally advertised.

To avoid falling victim to a Switch Scam on Facebook Marketplace or any online platform:

Be cautious if a seller changes details about the item after initial contact. Verify the legitimacy of the seller by checking their profile and reviews. Use secure payment methods that offer buyer protection. Trust your instincts—if something feels off, it’s better to walk away from the transaction. 


Report suspicious activity to Facebook Marketplace. Staying vigilant, verifying details, and communicating directly with the seller can help protect buyers from falling victim to these types of scams.

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